Social media is a powerful communications tool. It can be tricky to get the mix of personal and professional right, and it can be overwhelming- who to follow? How often to engage? What platform to focus us? What to say?
Who are your target audiences on social media? Social media is global – you can reach all kinds of stakeholders and engage with them. It may help you start with a list of the kinds of people you want to engage with, including people you have not connected with before. As LinkedIn is universally recognised as being a professional sphere, it tends to be fairly formal. Posting on Twitter is informal and conversational. Twitter should demonstrate that behind your brand is a team of real people – it should be ‘human’ and not too salesy.
As a professional social account, content on the Business Partnerships and Engagement LinkedIn page should focus on:
When posting on LinkedIn, remember:
As Twitter is more casual than Linkedln, it can include:
When posting on Twitter, remember:
If you enjoyed this briefing paper, check out our other digital resources which cover a wide range of topics, including quantum computing, social media, and 3D printing.
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Marketing Manager, Wellbeing Leader, Coach and Musician, Amanda manages the promotion of partnerships and business engagement activities for Lancaster University’s Faculty of Science and Technology. She provides marketing support to many large-scale, multi-million-pound regional economic development projects like the Lancashire Cyber Foundry, facilitating communications for businesses, university staff and students.
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