Companies often say they want to be more innovative and yet many are not sure where to start. This article aims to give you some tools and questions to be more innovative as a company.
Read time: 2 minutes | Audience: Small business
The answer should be a broad non-technical solution to a problem you currently have within your company. Below are some examples.
Often businesses will confuse what they want with a technical solution – “I want an app”, or “we need a database system”. This isn’t a ‘what’, but a ‘how’ – and we’ll get to that later.
Giving the context of ‘why?’ is incredibly important to a developer. At their core, developers are simply problem solvers who use computer code, and your ‘why?’ is the problem. The more detailed your ‘why?’, the more clues the developer has to the best way to solve the problem and its limitations.
Below, we build upon our examples:
This is actually the least important question to have answered before seeing a software developer. It’s up to the developer to suggest technical solutions, but it doesn’t hurt to have some ideas in mind. It’s great to have a starting point but they’ll often take a step back and ask to you to elaborate on the first two
This is the also the stage where one can get carried away with ideas. It’s good to focus on the problem you’re trying to solve and make sure you completely solve them.
A simple way to quickly learn your ‘what, why and how’ is through the following fill in the blanks exercise. [a] is your what, [b] is your why and [c] is your how.
“I want [a] because [b]. I’d like to try and achieve this by using [c].”
Finally, what is my idea in a sentence?
If you enjoyed this briefing paper, check out our other digital resources which cover a wide range of topics, including quantum computing, social media, and 3D printing.
The Lancashire Cyber Foundry runs a series of business strategy and cyber workshops specifically designed for SMEs in Lancashire. We’re passionate about seeing Lancashire business become more cyber-aware and innovative and so offer funded places for companies to come and learn how to defend, innovate and grow their business. Additionally, we have an experienced technical team ready to help you with your business innovation ideas, particularly around cyber and digital innovation.
To find out more about how your business can access support or register on one of upcoming workshops, contact us:
Before starting at Lancaster University over four years ago, Geraint had worked in software development roles in IBM and the Civil Service. In addition to being a qualified teacher, Geraint has worked freelance with a varied client base as a software developer and graphic designer.
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