Before you even think about taking a hammer to the hard drive or taking it to your local recycling point, there are some steps you should take to ensure that you not only protect the environment when disposing of an old computer, but also yourself.
Read time: 2 minutes | Audience: Business and technology
Firstly, you need to consult your employer about the organisation’s data disposal policies. This should give you insight into how you are to manage business related information on your computer. It’s extremely important to do this, as the law requires businesses to follow data security and disposal requirements when it relates to your customers or client’s details.
Bring your marketing staff together with your cyber security staff. Look at your credentials – why did you invest in it? What are the benefits? Understand the drives to getting the accreditation and adapt that messaging to relate to your business. Think about what value-add each accreditation has for each of your stakeholders.
Do a gap analysis – what could you say about your business if you got another credential? What new business could you win? What about your competitors- what credentials do they have? How do they communicate those? What do you like and dislike about that?
Ensure the messaging is right for your business around each credential- what does it mean to each target market, what does it add to your business? Develop some simple messaging that communicates what credentials you have and the value they bring for each of your stakeholders.
Do you engage with any cyber security related organisations to show your customers you care about protecting your organisation and their data? Develop assets of social media cyber content that can be scheduled, and updated as required.
Integrate certification logos and messaging into your marketing communications templates. Having these visible will help deter hackers, and re-assures your customers and staff, increasing trust in your business. Make sure you have your accreditations listed on your website.
Make sure your salesforce knows what credentials you have and are able to translate them to benefits to your target customers.
When staff gain cyber qualifications, include that in your marketing communications. Use them to promote your biggest business assets, your team, and use a personal approach to your marketing to engage with your clients. Each celebration is another way to re-in force, or even re-define your brand values.
Choosing to recycle your old computer is a great choice, but you need to make sure that you are giving it to a responsible recycler who is equipped to handle all types of waste. Computers can contain hazardous and sometimes valuable metals. Make sure to use a recycler that takes ‘display equipment, general WEEE’ as specified by the European commission’s waste electrical and electronic equipment regulations.
If you wish to sell to your computer instead, you will need to search for the exact model and get a rough estimate of how much it is worth. For some makes, such as Apple, you can return your computer and in exchange you will receive some money off your next apple purchase.
If you enjoyed this briefing paper, check out our other digital resources which cover a wide range of topics, including quantum computing, social media, and 3D printing.
The Lancashire Cyber Foundry runs a series of business strategy and cyber workshops specifically designed for SMEs in Lancashire. We’re passionate about seeing Lancashire business become more cyber-aware and innovative and so offer funded places for companies to come and learn how to defend, innovate and grow their business. Additionally, we have an experienced technical team ready to help you with your business innovation ideas, particularly around cyber and digital innovation.
To find out more about how your business can access support or register on one of upcoming workshops, contact us:
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